With most clients, identity is huge. How they display themselves, how people view them, and the products they use all play a part in how the company/client does sets the tone. This branding skill helps with being consistent throughout with logos, colors, design elements and typography throughout the company. My example shown is a stationary example for “Pet Haus,” a local pet store which includes letterhead, business cards, and envelops. Other examples include American Airlines in which everything from the plane itself, amenities, support vehicles, uniforms and things like that were all designed. The biggest take away from identity clients was staying consistent because that was the most challenging throughout, but also paying attention to the smallest details.
